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|Title:||Ethnoculturally Marked Genres of the American and British Academic Administrative Discourse|
|Authors:||Molodcha, N. S.|
|Publisher:||International Journal of Education and Science|
|Series/Report no.:||Vol. 3, No. 2, 2020;|
|Abstract:||On the whole, the AAD in American and British academic subcultures has been proved to have a fairly extensive palette of genres – oral and written, traditional and innovative, epideictic and non-epideictic, interactive and non-interactive, along with ethnoculturally marked genres, such as Baccalaureate Addresses and religious Prayers Addresses found in the American academic AAD, and speeches in the national Parliament and Radio speeches marking the British academic tradition, denoting the well-balanced, dynamically developing communicative academic subculture aimed at creating a positive image of the university they represent, promoting its achievements, and highlighting its noble humanitarian mission.|
|Appears in Collections:||Vol. 3, No. 2, 2020|
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